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Our Story
Since 2001, Shobha has been a leading destination for safe, effective and precise hair removal treatments.
We strongly believe in continually educating our staff and using what we have learned to evolve and grow. That way, we can provide you with simple and practical ways to maintain your hair removal routine.
Because life can get hairy enough on its own.
Hot Off The Press
Vogue, Cosmopolitan, Glamour, WWD (and over 700 other editorials) - they all say the same, Shobha is a leader in the hair removal industry. And frankly, we agree.
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Shop the Shobha selection of skin and beauty products, as well as some of our favorite all-natural beauty brands.
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Clean brows aren’t just about hair removal — sometimes, a little trim makes all the difference. ✂️✨
At Shobha, we always offer brow trimming as part of every threading service — but only if you want it. Trimming helps:
✅ Tame long or unruly brow hairs
✅ Maintain a more polished shape
✅ Create a fuller, more intentional look (especially for thick brows!)
Not into removing hair from the root? Trimming can also be booked as a standalone service, giving you a clean-up without any threading or tweezing. It’s a great option for:
🧡 First-timers who want to ease into brow grooming
🧡 Folks growing out their brows
🧡 Anyone who just wants a softer, more natural refresh
No pressure, no overdoing it — just a thoughtful, customized experience that works for your brow goals. Your Hair, Your Choice™
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
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#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #ThreadingNYC #EyebrowThreadingNYC #Tinting #EyebrowTinting #BrowTinting #BrowTrimming #BrowTrimmingNYC
Clean brows aren’t just about hair removal — sometimes, a little trim makes all the difference. ✂️✨
At Shobha, we always offer brow trimming as part of every threading service — but only if you want it. Trimming helps:
✅ Tame long or unruly brow hairs
✅ Maintain a more polished shape
✅ Create a fuller, more intentional look (especially for thick brows!)
Not into removing hair from the root? Trimming can also be booked as a standalone service, giving you a clean-up without any threading or tweezing. It’s a great option for:
🧡 First-timers who want to ease into brow grooming
🧡 Folks growing out their brows
🧡 Anyone who just wants a softer, more natural refresh
No pressure, no overdoing it — just a thoughtful, customized experience that works for your brow goals. Your Hair, Your Choice™
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
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.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #ThreadingNYC #EyebrowThreadingNYC #Tinting #EyebrowTinting #BrowTinting #BrowTrimming #BrowTrimmingNYC
New here? 👀 Thinking about laser? Your first underarm session is on us—just use code FIRSTFREE ✨
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
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#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC #UnderarmLaserHairRemoval #UnderarmWaxing #UnderarmSugaring
New here? 👀 Thinking about laser? Your first underarm session is on us—just use code FIRSTFREE ✨
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
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.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC #UnderarmLaserHairRemoval #UnderarmWaxing #UnderarmSugaring
At Shobha, your brow appointment isn’t just about shaping — it’s a whole experience. 💆♀️✨ When the threading’s through, we’re here for you with the finishing touches your skin deserves. Every brow service includes a soothing mini-massage using our signature Shobha Rosewater Calming Gel, followed by a refreshing rosewater cool compress to calm your skin, reduce redness, and leave you glowing. 💖 We want you to leave feeling confident, fresh, and totally camera-ready — no filters needed! Come for the brows, stay for the self-care moment. 🧡
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
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#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
At Shobha, your brow appointment isn’t just about shaping — it’s a whole experience. 💆♀️✨ When the threading’s through, we’re here for you with the finishing touches your skin deserves. Every brow service includes a soothing mini-massage using our signature Shobha Rosewater Calming Gel, followed by a refreshing rosewater cool compress to calm your skin, reduce redness, and leave you glowing. 💖 We want you to leave feeling confident, fresh, and totally camera-ready — no filters needed! Come for the brows, stay for the self-care moment. 🧡
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.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
💬 Today’s topic: "What`s a benefit of threading most people don`t talk about?"
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC
💬 Today’s topic: "What`s a benefit of threading most people don`t talk about?"
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.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC
Summer Smooth Skin Starter Kit — your post-wax essentials for calm, hydrated, bump-free skin all summer long.
Included:
💛 Ingrown Relief Lotion
💛 3 Mini Calming Gels
💛 Exfoliating Cloth
💛 Freshening Cloth (30 ct)
✨ $79 VALUE for ONLY $59 ✨
Perfect for vacations, beach days, and keeping your wax results looking flawless longer.
Available in all salons + online through DM while supplies last 💌
#SmoothSkin #WaxAftercare #SummerSkin #IngrownHairCare #WaxingEssentials BodyCareRoutine GlowSkin
Summer Smooth Skin Starter Kit — your post-wax essentials for calm, hydrated, bump-free skin all summer long.
Included:
💛 Ingrown Relief Lotion
💛 3 Mini Calming Gels
💛 Exfoliating Cloth
💛 Freshening Cloth (30 ct)
✨ $79 VALUE for ONLY $59 ✨
Perfect for vacations, beach days, and keeping your wax results looking flawless longer.
Available in all salons + online through DM while supplies last 💌
#SmoothSkin #WaxAftercare #SummerSkin #IngrownHairCare #WaxingEssentials BodyCareRoutine GlowSkin
Brow goals, no strings attached! Not ready for threading, but still want to groom your brows? We`ve got you covered! At Shobha, we offer precision trimming as a standalone service, so you can achieve a polished look without committing to a full thread.
Our expert specialists will work with you to fine-tune the shape and length of your brows, tidying up stray hairs and uneven edges for a neat and defined look. And the best part? It`s all about your personal preference - you choose the level of grooming that works for you! 🌸 Your hair, your choice! 💫
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.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #ThreadingNYC #EyebrowThreadingNYC #Tinting #EyebrowTinting #BrowTinting #BrowTrimming #BrowTrimmingNYC
Brow goals, no strings attached! Not ready for threading, but still want to groom your brows? We`ve got you covered! At Shobha, we offer precision trimming as a standalone service, so you can achieve a polished look without committing to a full thread.
Our expert specialists will work with you to fine-tune the shape and length of your brows, tidying up stray hairs and uneven edges for a neat and defined look. And the best part? It`s all about your personal preference - you choose the level of grooming that works for you! 🌸 Your hair, your choice! 💫
.
.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #ThreadingNYC #EyebrowThreadingNYC #Tinting #EyebrowTinting #BrowTinting #BrowTrimming #BrowTrimmingNYC
Smooth skin, but make it soothing 🧡✨ At Shobha, we use liquid wax infused with azulene, a calming botanical that helps reduce redness, irritation, and post-wax sensitivity.
That means a more comfortable experience, cleaner results, and skin that feels as good as it looks 🌿
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #WaxingUWS #WaxingSoHo #WaxingBrooklyn #SugaringUWS #SugaringSoHo #SugaringBrooklyn
Smooth skin, but make it soothing 🧡✨ At Shobha, we use liquid wax infused with azulene, a calming botanical that helps reduce redness, irritation, and post-wax sensitivity.
That means a more comfortable experience, cleaner results, and skin that feels as good as it looks 🌿
.
.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #WaxingUWS #WaxingSoHo #WaxingBrooklyn #SugaringUWS #SugaringSoHo #SugaringBrooklyn
Why do some areas require you to pull the skin taut during threading, while others don’t? 💡 It’s all about precision, comfort, and getting the smoothest results possible! When you gently pull the skin taut, it creates a flat surface for your specialist to work their magic — meaning cleaner lines, quicker hair removal, and less tugging on those extra-sensitive areas. Other spots, like the forehead, are naturally firmer and more stable, so there’s no need for you to stretch the skin.
✨ Pro tip: trust your Shobha specialist — they’ll guide you on when to assist and when to just sit back and relax. Flawless, smooth, and (almost) painless results, every time! Go confidently.
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
Why do some areas require you to pull the skin taut during threading, while others don’t? 💡 It’s all about precision, comfort, and getting the smoothest results possible! When you gently pull the skin taut, it creates a flat surface for your specialist to work their magic — meaning cleaner lines, quicker hair removal, and less tugging on those extra-sensitive areas. Other spots, like the forehead, are naturally firmer and more stable, so there’s no need for you to stretch the skin.
✨ Pro tip: trust your Shobha specialist — they’ll guide you on when to assist and when to just sit back and relax. Flawless, smooth, and (almost) painless results, every time! Go confidently.
.
.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
⚡For a limited time, use code FREELASER to get your first underarm session on us! Be sure to book your complimentary (required) consultation, where we’ll answer your questions and customize your experience just for you.
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC
⚡For a limited time, use code FREELASER to get your first underarm session on us! Be sure to book your complimentary (required) consultation, where we’ll answer your questions and customize your experience just for you.
.
.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC
Never underestimate the power of great brows! ✨ Eyebrows can completely change the way you feel — they frame your face, highlight your natural features, and instantly give you that refreshed, put-together vibe. 💫 Whether you’re a full-glam makeup girly or a minimalist who loves a quick and easy routine, perfectly shaped brows make all the difference. With a little help from threading, your natural beauty shines through and your daily routine gets way easier (hello, low-maintenance glow-up 🙌). Come see the difference — your best brows are waiting for you at Shobha: Your One-Stop Shop for Hair Removal™ 🧡
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
Never underestimate the power of great brows! ✨ Eyebrows can completely change the way you feel — they frame your face, highlight your natural features, and instantly give you that refreshed, put-together vibe. 💫 Whether you’re a full-glam makeup girly or a minimalist who loves a quick and easy routine, perfectly shaped brows make all the difference. With a little help from threading, your natural beauty shines through and your daily routine gets way easier (hello, low-maintenance glow-up 🙌). Come see the difference — your best brows are waiting for you at Shobha: Your One-Stop Shop for Hair Removal™ 🧡
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.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
🎉We’re celebrating Shobha’s 25th anniversary of hair removal expertise by leveling up our referral rewards for a limited time! Now when you refer a friend, they get $10 off their first visit and you earn $25 in credit after their first checkout. Share the love, celebrate with us, and enjoy the rewards.
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💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC
🎉We’re celebrating Shobha’s 25th anniversary of hair removal expertise by leveling up our referral rewards for a limited time! Now when you refer a friend, they get $10 off their first visit and you earn $25 in credit after their first checkout. Share the love, celebrate with us, and enjoy the rewards.
.
.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #Waxing #Sugaring #HairRemovalNYC #LaserHairRemovalNYC #WaxingNYC #SugaringNYC #ThreadingNYC #EyebrowThreadingNYC
Brows on the clock ⏱️ + smooth skin incoming = self-care efficiency at its finest. 🙌
In this clip, our client’s brow tint is setting while she gets her lip and chin threaded — a perfect example of how you can double up your services at Shobha and leave feeling extra polished in less time.
Threading naturally removes hair from the root without chemicals or heat, and tinting adds that boost of color and definition to make your brows pop. Pairing them (and adding a little facial threading while we’re at it) means fewer appointments, less time in the chair, and more time enjoying your glow-up. 🧡
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.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO
Brows on the clock ⏱️ + smooth skin incoming = self-care efficiency at its finest. 🙌
In this clip, our client’s brow tint is setting while she gets her lip and chin threaded — a perfect example of how you can double up your services at Shobha and leave feeling extra polished in less time.
Threading naturally removes hair from the root without chemicals or heat, and tinting adds that boost of color and definition to make your brows pop. Pairing them (and adding a little facial threading while we’re at it) means fewer appointments, less time in the chair, and more time enjoying your glow-up. 🧡
.
.
💻 myshobha.com⠀
📱 @myshobha
📍 6 Locations in NYC & DC
✨️ Laser Hair Removal, Eyebrow Threading, Waxing, Sugaring
🧴 Luxe Post-Care Products
.
.
#MyShobha #HairRemoval #LaserHairRemoval #Threading #EyebrowThreading #BrowThreading #ThreadingNYC #EyebrowThreadingNYC #BrowThreadingNYC #ThreadingUWS #EyebrowThreadingUWS #BrowThreadingUWS #ThreadingSoho #EyebrowThreadingSOHO #BrowThreadingSOHO